The Merchants Mark

Soon after its creation, the company began to use a ‘balemark,’ which identified The Company’s products as they arrived in busy ports or were sold on the trading floor.

Initially a simple mark, this evolved by the 1700s into a heart shaped figure [denoting ‘good luck’] surmounted by a figure four (symbolising Agnus Dei – ‘Lamb of God’] and containing the initials of the company.

This symbol became known as “the chop” a word derived from the Hindi छाप ćhāp – which means stamp.

The chop was not only an easily identifiable mark of The East India Company ownership, for example on tea crates, it also became a symbol of the quality.

The Merchant’s Mark is still used today on all our products, now as then, the distinctive mark of The Company and of quality.


One Guinea Giant Milk Chocolate Coin, 125g

Net Weight: 125g

A giant delicious Belgian milk chocolate Guinea coin, in gold, silver, bronze and red foil casings. Perfect gift for children. They will love the giant size of the coin, whilst grown up merchants and explorers can share with or hide from the family.

The East India Company - Lifestyle


Whilst you can also buy a real gold or silver coin from The East India Company, here we are celebrating the heritage of the Guinea coin with a bit of fun.

But when it was first issued in 1663, in the reign of King Charles II, it was a critical ingredient as the very foundation of international trade and came quikcly to represent trust, quality, and reliability. The Guinea literally travelled the world on The East India Company ships.

On the front side of our giant chocolate coin, the Guinea features the heraldic standing lion, a symbol of bravery, valour and strength.
As well as the lion, there is a shield, some crossed sceptres for the four points of the compass, and a laurel wreath of tea and cotton, commodities traded for guineas.

Guineas are still used today across the world, trusted as gold of the highest quality - have a look at our collection here, they are truly beautiful.

If your curiosity is aroused, find out a little more about the Guinea in our short story below.

On the reverse features The East India Company heart shaped 'chopmark'. The ‘chop’ was not only a mark of ownership of The East India Company, it also became a symbol of quality.


Sugar, Cocoa Butter, Whole Milk Powder, Cocoa Mass, Whey Powder (Milk), Emulsifier: Soya Lecithin; Natural Vanilla Flavouring. Milk Chocolate contains Cocoa solids 28% minimum and Milk solids 14% minimum.


Milk, Soya


Typical Values per 100g - Energy (kJ/kcal): 2163 / 517 | Fat: 26.8g, of which saturates: 16.1g |Carbohydrate: 61.5g, of which sugars: 60.4g | Protein: 5.6g | Salt 0.26g


Store in a cool dry place avoiding direct sunlight. Once opened, keep in an air tight container and consume within 30 days.


The Story of the Guinea Gold Coin

When the Guinea was first minted in 1663 in the reign of King Charles II, it was another critical ingredient in the foundation of international trade and came quickly to represent trust, quality, and reliability. The Guinea literally travelled the world on The East India Company ships.

The coin contained about a quarter of an ounce of gold of high purity. Much of the gold was sourced from the then West African region of Guinea, hence the name. Originally worth £1 or 20 shillings, it fluctuated with the value of gold relative to silver, but in 1717 its value was again fixed at 21 shillings, or £1.05, until it ceased to be minted any more in 1841.

With its aristocratic overtone, many professional fees were quoted in Guineas up to the decimalisation of British currency in 1971. The term Guinea is still used in the transaction of luxury goods. The pricing of livestock and racehorses at auction is still quoted in Guineas but paid in pounds, with the 5p difference traditionally regarded as the auctioneer’s commission.
Because of The East India Company’s dominance in India, incredibly it was allowed to mint its own currency - the only company in history to do so. A mint was built in Bombay in 1672 and soon absorbed all the other regional mints, becoming the sole issuer and controller of India’s currency until 1858, with coins including the Gold Mohur, the Silver Rupiya and Cash.

Now, 300 years after first being given the right to mint its own currency, the modern East India Company has secured the right to mint legal tender coins for the island of St Helena, once ruled by The Company.

One such coin is the 2020 Military Guinea, featuring the motifs and features inspired by the most beautiful of King George III’s Guineas, the original Military Guinea struck specifically for the Duke of Wellington’s army searching for Napoleon in France. Locals in the Pyrenees insisted on payment in gold and so, this special Guinea was struck to pay for supplies and support resulting in its reference as the ‘military’ Guinea.

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  • FAQ

    What is the size of your chocolate coins?
    Our giant Belgian Milk Chocolate coins are 10cm diameter, weighing 125g.

  • Delivery & Returns

    UK Standard Delivery: £3.95
    UK Next Day Delivery (mainland UK only): £9.95 (Order before 12pm)
    International Delivery is available, please see our delivery page for details. For more information and Terms & Conditions, please see our Delivery page.

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