Coffee Craft: Roasting the Beans

Roasting transforms green coffee into the aromatic brown beans that we purchase, either whole or already ground.

To ensure freshness, roasting is always done near the country of sale to the coffee drinker. All The East India Company’s coffee beans are roasted in London.

Where once it was a manual process using copper pans, roasting is now done in machines that maintain a temperature of about 550 degrees Fahrenheit. The beans are kept moving throughout the entire process to avoid burning and when they reach an internal temperature of about 400 degrees, they begin to turn brown and the caffeol, or oil, locked inside the beans begins to emerge. This process, called pyrolysis is at the very heart of roasting.  It is what produces the specific complex flavours and aroma of the coffee we drink.

Expert roasters use their experience to stop the roast at the optimal time to achieve the required output.


Director's Blend Cafetiere Grind Coffee 250g

Net Weight: 250g

A Signature Blend, ground for your cafetiere, this full-bodied Director’s blend espresso grind of Mocha, Java, Columbian and Brazilian beans is a superb choice for coffee lovers. Notes of fruit, chocolate and spice.

The East India Company - Lifestyle


The ultimate blend of Yemeni Mocha, Java, Colombian and Brazilian beans, ground for a cafetiere. For those who prefer an exquisite but easy drinking coffee that can be drunk through the day.

Why do we name it Director's blend? It's named in celebration of the original Director's of The Company. It was their ground-breaking vision and investment that changed the world, creating lasting positive legacies in India and beyond. If they could choose a coffee today, they would surely drink this cosmopolitan blend of beans from east to west.

If you prefer a different grind, please choose our Director's Blend Beans and ask for the required grind at the Checkout.
A superb, well-balanced, full-bodied cup boasting fruit, chocolate and spice notes.
This Directors Blend is freshly course ground on the day of despatch to you, ready for use in a cafetiere.

Add 2 tablespoons of ground coffee per 220ml [an average mug or large cup size] into your cafetiere.

Filtered water is best, poured on the coffee just under the boiling point.

Brew for 3 to 5 minutes.
Origin: Yemen, Indonesia, Columbia, Brazil
Bean: 100% Arabica
Body: 3/5
Acidity: 3/5
Roast: Medium Dark Roast
Store in an airtight container, in a cool [not refrigerated], dark place, away from other flavours. This will best preserve your coffee’s freshness and flavours.


The Story of the French Press

A little like the tea bag, what came to be known as the French Press was probably invented by accident.

Legend has it that an unnamed Frenchmen was preparing a pot of coffee on an open fire in the 1850s, when he realised he forgotten to add the coffee first. Adding it later meant the coffee grounds sat on the surface and wouldn’t brew properly. So, with a metal stick, he pushed a small piece of metal screen to the bottom, carrying with it the coffee grounds. Expecting the worst, the coffee was the best he had ever had. A new way of brewing coffee was invented.
Maybe that’s what happened.

What is true is the first patent issued for a coffee making device that closely resembles the modern French Press was by Attilio Callimani in 1929, an Italian from Milan, by which time Italian’s referred to it as a Cafetiere.

Nowadays, cafetieres are generally made with Borosilicate glass, which is very strong, together with stainless steel. It’s a cost effective and easy way of making an outstanding cup of coffee.

Our spirit delivers no ordinary products

  • FAQ

    What is the difference between Robusta beans and Arabica beans?
    Robusta and Arabica are simply the 2 main species of the coffee plant. Arabica is thought to be indigenous to Arabia and grows best at higher altitudes with shade and rainfall required, thus tending to be a little more expensive than the easier to grow Robusta. Arabica now accounts for the majority of coffee consumed, because the flavour is smooth and has a natural sweetness, with chocolate and berry undertones, whereas robusta can be quite bitter with a slightly burnt after taste - but is higher in caffeine and produces a better crema in an espresso.

    What sort of grind should I buy – I know there are different grades. Or should I buy beans?
    If you are an occasional coffee drinker then you probably don’t have a coffee bean grinder, in which case, the grind to buy depends on how you intend to brew your coffee. A French Press or Cafetiere requires a course grind and a longer brew, whilst making in the Turkish style means extra fine is required for this distinctive very strong brew. Do make sure you keep your ground coffee in a cool, dark place, well wrapped up. A coffee grinder can be good investment that allows you to buy beans which stay fresher for longer.

  • Delivery & Returns

    UK Standard Delivery: £3.95
    UK Next Day Delivery (mainland UK only): £9.95 (Order before 12pm)
    International Delivery is available, please see our delivery page for details. For more information and Terms & Conditions, please see our Delivery page.

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