When East Meets West

Making Remarkable Connections has shaped The East India Company, transforming the world with fusion of cultures, materials and skills.

We remember and celebrate these not only in our choice of ingredients but also in our design work that transports through storytelling.

Enjoy one of our biscuits and cast your eye on the carton. You’ll see a shape that instantly takes you to India, the Taj Mahal of Agra. India and The East India Company’s history, inextricably linked.

Underneath, a beautiful Arts & Craft pattern. William Morris, the celebrated designer of this movement adored the colourful, artisan textiles of India. His designs are considered quintessentially British, but in fact he was enormously influenced by the patterns and colours of the Kashmir shawls, silks, indigo-dyed cottons and garments of South Asia.

We bring together east and west in celebration. Enjoy your biscuit!


Cherry, Chocolate Chip & Chilli Biscuits 150g

Net Weight: 150g

Vibrant chilli, rich milk chocolate chips and a hint of cherry will tantalize even the most experienced of taste buds. Inspired by the aromatic spices and rich ingredients carried aboard 17th Century merchant ships.

The East India Company - Lifestyle


There is no doubt in the courage and fortitude of the original pioneers of The East India Company. Sailing from London to the unknown to seek their fortune and bring back exotic new ingredients to Great Britain, with biscuits ('hardtack').

We are not for one moment suggesting that trying one of our 'Chilli, Choc Chip & Cherry' biscuits is in quite the same league in terms of courage, but it is a slightly unusual combination - we do have a history of making remarkable connections, so why not trust us try one?
In fact it was the Portuguese who first brought chillies to the world from South America, cocoa also. We're taken these historic and critical ingredients [and added a hint of cherry too] and crafted a biscuit that will surprise and delight.

We call it our "CCC" biscuit and it's for the curious and adventurers of the world. The reward beckons.


Fortified Wheat Flour (Calcium Carbonate, Iron, Niacin – Vitamin B3, Thiamine – Vitamin B1), Salted Butter (Milk), Sugar & Cane Molasses, Glace Cherries (6%) (Cherries, Glucose Fructose Syrup, Sugar, Colour: Erythrosine; Preservatives: Potassium Sorbate, Sulphur Dioxide; Acidity Regulator: Citric Acid), Chocolate Chips (6%) (Sugar, Cocoa Mass, Cocoa Butter, Emulsifier: Soya Lecithin; Natural Vanilla Flavouring), Eggs, Cocoa Powder, Natural Flavouring, Raising Agent: Ammonium Bicarbonate; Dried Ground Chilli.
Chocolate Chips contain: Cocoa Solids 39% Minimum.


Manufactured in a bakery that handles nuts, mustard, sesame seeds, oats, fruit stalk & stone.
Contains wheat, milk, gluten, sulphur dioxide and egg


Typical values 100g – Energy 2028kj/484kcal • Fat 24.5g, of which saturates 17g • Carbohydrate 58.2g, of which sugars 18g • Protein 7.8g • Salt 0.52g


Store cool and dry. Avoid sunlight and strong odours.


Still dunking after all these years

There has always been a good reason to dunk a biscuit. The Romans dunked their bis-coctum [twice-baked] biscuits in wine to make them edible. Later, the pioneering sailors of The East India Company, dunked their ‘hard tack’ into beer to soften it to eat.

There's still a good reason today to dunk, but now it’s less about dentistry. Quite apart from the sheer guilty pleasure of melting the chocolate on a biscuit in your cup of tea, it's about the science of flavour release!

Here we doff our cap and dunk our biscuit to physicist Len Fisher. In his attempt to make physics accessible, he stumbled on something that captured public imagination back in 1998. He asked - what happens when you dunk a biscuit? Why might it fall apart into the cup leaving a sludgy disaster at the bottom? Why do some dunk better than others?

He noted that a biscuit can have all sorts of splendid ingredients but it's fundamentally starch glued together with sugar [not a classic marketing positioning]. In hot liquid, capillary action pulls the tea or coffee into the heart of the biscuit. The starch grains swell and soften – which is good. But the sugar which holds things together, melts and the structural integrity is lost and the biscuit will collapse – which is not so pleasant.
Dr Fisher used an equation to work out how long it would take for the liquid to be drawn into different biscuits. He found the optimal time for a ginger nut dunk was 3 seconds, whereas a digestive could have a more leisurely 8 seconds.

He wasn’t done: a year later, he experimented again, this time to work out what drink gave the best dunking experience. He showed that milky drinks were best, because the flavour molecules in a biscuit are most easily absorbed into the little fat droplets in milk. Because these fat droplets hang around in your mouth, the flavour molecules sit on the tongue for longer anc crucially are released to the nose, the home of the majority of our smell receptors.

So it was proven - one of our biscuits is made even better by a cup of tea with a splash of milk. Dunk on.

Our spirit delivers no ordinary products

  • FAQ

    How long will the biscuits last once opened?
    Once opened, they should be stored in an airtight container and consumed within 30 days.

    Where are your sweet biscuits made?
    Our sweet artisan biscuits are made in the United Kingdom.

  • Delivery & Returns

    UK Standard Delivery: £3.95
    UK Next Day Delivery (mainland UK only): £9.95 (Order before 12pm)
    International Delivery is available, please see our delivery page for details. For more information and Terms & Conditions, please see our Delivery page.

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