Look closely at our Pyramid Tea Bag cartons. Look at the faint lines criss-crossing randomly across and around the pack.
These are no ordinary lines. These are our Connection Lines.
- Tea from Canton to Britain to America
- Pepper from Java to Malabar
- Nutmeg from Moluccas to London
- Cacao from Central America to Africa & Indonesia
- Coffee from Mocha to Persia and India
Taken from an old map of trading lines of The East India Company, our Connection Lines plot the heroic voyages of the past and are distinctive in our brand expression, in our single defining spirit… REMARKABLE CONNECTIONS.
Then and now, we are the alchemists of cultures, crafts, materials, artists and history. We create combinations that are new to the world. It is what shapes our products, it is what makes us unique.